ALTERNA Professional Haircare creates groundbreaking formulas that set the industry standard for the finest luxury haircare products in the world. We continue to shape the future by staying one step ahead of technology, by capturing the essence of indulgence, and most of all by taking imaginative leaps to give our customers not what we think they want, but what they never thought possible./p>

The BRAZILIAN BLOWOUT is the most innovative and effective professional smoothing treatment in the WORLD! Through the use of a Brazilian Super Nutrient Complex and a proprietary polymer system, the Brazilian Blowout actually improves the condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle. The end result is smooth, healthy, frizz-free hair with radiant shine!

GloMinerals products are designed to deliver a flawless complexion while improving the health and appearance of your skin. The GloMinerals makeup system combines pharmaceutical-grade ingredients, natural high-pigment minerals, and the power of antioxidants. The result is clinically advanced mineral makeup that covers and helps correct and protect.

 

Bumble & Bumble Direct from the runways and their cutting edge salon in New York, Bumble & bumble products are receiving national acclaim. Designed by Hair stylists for salons and runways, these products are amazingly diverse, and effective in controlling hair for the look you want, but could never attain with other products. See why celebrities, models and magazines are raving about these products. Words

All Goldwell products are formulated using the most innovative technologies to deliver predictable and vibrant results every time. Goldwell strives to set standards for professional hair care throughout the world. Goldwell's loyal partnership with hairdressers has brought about superior product innovations using state of the art technologies.

The luxury brand, Moroccanoil, is the originator and leading manufacturer of professional Argan Oil hair products and the fastest growing independent company in the professional salon industry. A powerful antioxidant and UV protector, Moroccanoil’s proprietary Argan oil blend is rich in vitamins and natural elements that fortify the hair, including Vitamin F (Omega 6), Vitamin A to improve elasticity, Vitamin E to protect against free-radicals, and Phenols to shield against environmental stressors.